Chinese excavators sell well overseas

In the field of foreign trade, the export of excavators is a weather vane for observing the performance of the construction machinery industry and even the manufacturing industry. Since the beginning of this year, China’s excavator exports have continued to heat up, becoming a bright spot in the difficult recovery process of the world economy.

According to the China Construction Machinery Industry Association’s statistics on major excavator manufacturers, from January to March this year, major manufacturers exported 28,643 excavators of various types, a year-on-year increase of 13.3%. Increase.

Main construction machinery, China’s output ranks first in the world

According to information from the Ministry of Industry and Information Technology, China has formed 22 major categories of construction machinery products, and is one of the countries with the most complete product categories and varieties. Among them, the output of major products such as excavators, cranes, and loaders ranks first in the world. Behind the rapid growth of domestic excavator exports is the high-quality development of manufacturing companies.

High quality, reflected in the product itself——

According to Wu Yuanfeng, deputy general manager of Zoomlion Earthmoving Machinery Co., Ltd., the export sales of Zoomlion’s main model excavators in the first quarter of this year increased by more than 200% year-on-year. This achievement is inseparable from the company’s great investment in product research and development and production technology.

“In recent years, we have built the industry’s first full-process intelligent manufacturing excavator production base in Changsha, which has achieved more compatible and flexible production. Compared with traditional production lines, the average production capacity of excavators in the new base has increased by nearly 70%. The production cycle has been shortened by 65%. With its performance in terms of operating strength, construction efficiency, fuel saving and handling of complex working conditions, Zoomlion’s Zhongda excavation products have been highly recognized by overseas customers.” Wu Yuanfeng told our reporter.

Wu Yuanfeng said that to expand overseas markets, Zoomlion will apply new technologies to export products as soon as possible, aiming at high-end markets in Europe and the United States, improving the level of intelligence and informatization of products, and actively developing “working condition adaptability” in emerging countries’ markets. “Research.

High quality is also reflected in supporting services——

In the first quarter of this year, Liugong’s overall export of excavators increased by 16% year-on-year, and the growth rate of large excavators over 30 tons exceeded 80% year-on-year. Talking about the gratifying trend of overseas sales, Lin Shen, Director of International Business of Liugong Excavators, couldn’t hide his excitement.

He told our reporter that in recent years, Europe, America and Southeast Asia have continuously increased infrastructure investment and mineral development, which has brought market opportunities for Chinese excavators. “Our excavators have an average trouble-free time of more than 1,700 hours. We also have earth-rock products such as motor graders, bulldozers, and loaders, as well as a global after-sales service network to provide customers with all-round support.” Lin Shencai said, Liugong is in the service End-to-end investment has become an important magic weapon to win the favor of overseas customers.

At present, Liugong excavator has set up 7 sales regions in 102 countries around the world, and each region has its own sales channels and after-sales service system to provide “7×24 hours” service. Lin Shencai gave an example that customers can report to LiuGong immediately when encountering various problems during construction. Relying on the sufficient spare parts reserves of dealers and outlets in various regions around the world, LiuGong can provide maintenance and repair services to customers in the shortest possible time.

Export of miniature excavators has become a new bright spot

Zhou Minliang, a researcher at the Institute of Industrial Economics of the Chinese Academy of Social Sciences, said that under the background of greater downward pressure on the global economy, economies in North America, Europe, Southeast Asia, and the Middle East have stabilized their economies by increasing investment in infrastructure construction, mining and other fields. This is an important reason for the growth in overseas demand for construction machinery products such as excavators. At this time, relying on the technical strength, product reputation and service system accumulated over the years, Chinese companies actively seized orders from overseas markets and realized the growth of exports of domestic excavators and other construction machinery products.

Since the beginning of this year, one of the highlights of the “going out” of domestic excavators is the sudden emergence of small and medium-sized enterprises, which have been recognized by overseas markets.

Wang Xiaodong, a senior industry operation expert at Alibaba International Station, said that excavators have become one of the typical products representing China’s manufacturing strength. “Compared with large enterprises, the excavator products of small and medium-sized enterprises are mainly micro excavators and small and medium excavators, which have the characteristics of rich products, wide application fields, and strong price competitiveness. Cross-border e-commerce platforms can provide strong support for the expansion of exports of these products. “Wang Xiaodong told our reporter that Alibaba International Station promotes different types of excavator products for overseas buyers in different countries to meet their diverse needs.

Focus on the global market for layout

Excavators are sold well overseas, and they have a significant role in driving the economy.

According to the data from Tianyancha, as of mid-April, there were more than 38,000 registered enterprises in the country whose business scope included “excavators”. From the perspective of geographical distribution, Shandong, Anhui, Zhejiang, Hebei, and Jiangsu have a large number of excavator-related companies, accounting for 15.68%, 10.06%, 9.42%, 7.93%, and 6.12% of the country. From the perspective of the establishment time distribution, 51.6% of the enterprises were established between 1 and 5 years ago, which shows the rapid development of the industry.

In the face of opportunities in overseas markets, enterprises have made great efforts.

Wang Chuanming, chairman of SINOMACH International Equipment Co., Ltd., told our reporter that the company’s main export markets for excavators are Argentina, Ecuador, the Philippines, Indonesia and the Middle East. The main export products are large-tonnage excavators of 20 tons and above, which can be used in mining, road construction, farmland water conservancy and other fields. In the first quarter of this year, the company’s excavator export business made a “good start”.

“As a representative product of construction machinery, excavators always come first in terms of quality and reliability. In recent years, the maturity of the domestic high-end parts supply system has ensured the quality of our excavators. Today, each of our new excavators has It will be introduced to the market after more than 3,000 hours of ‘combat test’.” Wang Chuanming said that the company also actively strengthened localized services according to the usage habits of customers in different countries, added a number of resident engineers and gradually trained a local team. First batch of service personnel to ensure the after-sales service level of SINOMACH machine.

Xiao Zhihai, general manager of Sunward Intelligent International Market Development Center, said: “For micro-excavation, we design excavators specifically for the size and operating habits of European and American customers. For large-scale excavation, our products are multi-functional, efficient, and flexible. Safety and comfort are integrated, and the sensitivity of operation is improved through the high-precision control system. These excavators can be used in municipal engineering, mine rock drilling, engineering infrastructure and other fields all over the world.”

Xiao Zhihai said that Sunward has always insisted on independent research and development and independent innovation. Excellent product performance and competitive price have won many “loyal fans” in foreign markets.

Wan Zhe, a researcher at the “One Belt, One Road” Institute of Beijing Normal University, believes that the popularity of Chinese excavators overseas is essentially a reflection of the strength and level of China’s manufacturing industry that has been recognized by the world. Wan Zhe said that infrastructure construction is an important prerequisite for the economic and social development of a region. Over the past ten years, the “Belt and Road” initiative has aroused great resonance in countries along the route and beyond. The in-depth and solid cooperation of various cooperation has created an important external environment for domestic excavators to go to sea. “In the future, relevant companies should accumulate overseas experience, further improve the digitalization, electrification, automation, and intelligence of excavator products, and gain stronger competitiveness.” She said.